Last week saw the first Food & Drink festival in our home town of Cheltenham. Lots of cheeses, sausages, local beers etc...but our eye was caught by one of the few fish suppliers to exhibit, Fish In A Box. In particular my eye was taken by a smashing-looking box of fresh fish on ice. We have a good frozen fish supplier here, and Waitrose and Tesco have wet fish counters, but Cheltenham has (shockingly) not supported a proper fish-shop for several years. So, we were excited at the prospect of getting some good fresh fish.
Fish In A Box (http://www.fishinabox.co.uk/) is run out of Newport, Shropshire by business partners Fiona Asson and John Perry. They offer a service whereby customers can not only order fresh fish, but also (and this is what excited me) order boxes by quantity of fish (for example a meal for 4 people) and leave the choice up to Fishinabox, depending on what's good that particular day. Jenny and I saw this as a chance to break out of our usual grilled salmon rut, so ordered two boxes - one meal for 4 people and two meals for 2 people - for delivery the following Wednesday.
Wednesday came, at 8.30am the doorbell rang and a large box marked' this way up' arrived. Inside were two recycleable polystyrene boxes with our fish - and an excellent selection it was too. We had fillets of lemon sole (absolutely delicious, I grilled them and served with a salsa verde) and catfish fillets (my sister says to fry this with cornmeal in the good-ol' Suthern style). The meal for four was halibut fillets from a new Scottish farm - more on this next time.
The fish has not been frozen, and so can go into the freezer if necessary. It's not the cheapest option and normal delivery is around £7 per consignment outside their catchment area in the NW Midlands, but we're very impressed with the quality of the fish we've had. What an excellent way to explore some new fish eating for people like us who can't decide what to have!
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